This is the last piece on Fresh Hospitality’s scouting trip to Denver – I will wrap up the major lessons from our trip and go over what we learned.
Our trip to Denver provided Fresh Hospitality with a wealth of information and ideas not only about our competition but also ways we can improve our own concepts. The Denver trip was a whirlwind of activity – we visited a ton of restaurants and scoped out a lot of potential real estate for new businesses in the Denver area. While we ultimately visited over 15 restaurants in Denver (admittedly not all fast casual) – these lessons are from what we considered the strongest competitors.
Here is a quick summary of the major takeaways from our trip.
- Focus on Fresh, Healthy, Local Food – a number of our competitors are very “in your face” about how fresh and healthy their food is – to the point of having the words literally plastered all over the walls in giant font
- Fresh Baked Pita – a theme we saw at Roti also – Garbanzo has fresh baked pita coming out right in front of the customers eyes – it’s hard to go wrong showing the customer how fresh and scratch made your food is
- Free Food Samples – giving away fresh and healthy food samples to customers not only lets them sample new and exciting menu items but also drives home the message of the foods freshness
- Excellent Use of Awkward Interior Spaces – we saw some great examples of innovative design using cramped interior spaces (specifically at Tokyo Joe’s)
- Effective use of In Store Micro-Brewery – really cool concept of creating an in store micro -brewery and something we might look at for some of our concepts
Denver is a strong market for Fast Casual concepts (and the birthplace of Fast Casual itself) and there are a number of major areas in Denver that would be great locations for the expansion of all of Fresh’s concepts. As always it was a great learning experience and really helped us think about how we are going to move some of our concepts forward.
Let me know what you think about these lessons and stay tuned here and on Twitter to keep up with Fresh Hospitality’s adventures.
To read the rest of our trip report from Denver click the below links.